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Regine Laguilles

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Read the latest stories by Regine Laguilles across the IndustrialDay network.

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Global Stories

Written by Regine

Maestra passes 100 clients with embedded marketer model

Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Sat, 20th Jun 2026

Older consumers drive sustainability ad performance

Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Tue, 16th Jun 2026

Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Tue, 16th Jun 2026

Specsavers & Merkle cut UK query volume by 90%

Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • Thu, 11th Jun 2026

WPP launches HEX AI creative studio to boost talent

WPP launches HEX AI creative studio to boost talent

The move adds 50 creative technologists as clients scramble for staff who can turn AI trials into production work.

By Regine Laguilles • 4 min read • Wed, 10th Jun 2026

Day Management expands into UK with new talent agency

Day Management expands into UK with new talent agency

The move gives the Australian creator agency a foothold in one of the biggest influencer marketing markets outside Australia, as it seeks growth abroad.

By Regine Laguilles • 3 min read • Tue, 9th Jun 2026

Amazon Business targets procurement teams with new campaign

Amazon Business targets procurement teams with new campaign

The campaign spotlights risk controls and compliance tools as large organisations face tighter scrutiny of procurement spending.

By Regine Laguilles • 4 min read • Sat, 6th Jun 2026

Stories from Other Regions

Written by Regine

Magic launches postcode buyer density tool for B2B

Marketing Technologies

Magic launches postcode buyer density tool for B2B

Trials cut media wastage by up to 30% as the postcode-level analysis helps B2B marketers focus spend on higher-value buyers.

By Regine Laguilles • 3 min read • Fri, 19th Jun 2026

Trunk launches PartnerAmp sports partnerships advisory

Marketing strategy

Trunk launches PartnerAmp sports partnerships advisory

Brands and rights holders will get a free diagnostic as scrutiny grows over whether sports sponsorships drive business value beyond visibility.

By Regine Laguilles • 3 min read • Thu, 18th Jun 2026

Cambridge Tech Week unveils first 2026 speaker line-up

Cambridge Tech Week unveils first 2026 speaker line-up

Five days of talks in Cambridge will focus on how deep tech can scale internationally, with energy, AI and investment leaders set to attend.

By Regine Laguilles • 4 min read • Thu, 11th Jun 2026

Gen Z Australians shift product searches to social

Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Thu, 11th Jun 2026

UK shoppers expect faster product drops, survey finds

UK shoppers expect faster product drops, survey finds

Social media is pushing retailers to restock faster, as 65% of UK shoppers now expect technology to keep viral items available.

By Regine Laguilles • 4 min read • Wed, 10th Jun 2026

AI writing use linked to weaker live chat confidence

Enterprise Resource Planning

AI writing use linked to weaker live chat confidence

Frequent users were more likely to feel shaky in live exchanges, even as many said AI made them feel more polished in writing.

By Regine Laguilles • 4 min read • Wed, 10th Jun 2026

Drivetime named podcast partner for MOVE 2026 event

Drivetime named podcast partner for MOVE 2026 event

Live interviews at MOVE 2026 will give executives a new forum to discuss mobility technology, with more than 250 speakers expected.

By Regine Laguilles • 3 min read • Mon, 8th Jun 2026

CreatorOS launches Nutcake AI assistant for brands

CreatorOS launches Nutcake AI assistant for brands

Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.

By Regine Laguilles • 3 min read • Fri, 5th Jun 2026

UK brands plan World Cup marketing surge, Klaviyo finds

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Fri, 5th Jun 2026

Unified Communications

Circles.Life launches Live Unhinged brand campaign

In Singapore's crowded mobile market, Circles.Life is betting AI tools, cashback and lifestyle perks will help it stand out from rivals.

By Regine Laguilles • 3 min read • Fri, 5th Jun 2026

Irish startup Deece launches AI tool for better briefs

Digital Transformation

Irish startup Deece launches AI tool for better briefs

Poor briefs are said to waste more than €370 billion a year globally, as Deece rolls out software to tighten agency direction.

By Regine Laguilles • 4 min read • Mon, 1st Jun 2026

Half of UK marketers rate campaign execution below average

Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • Mon, 1st Jun 2026